Independent Strategy Consulting

You have the strategy. You need someone to make it happen.

Independent strategic consultant · 20 years between Brazil and France. A clear diagnosis, an executable plan, and someone by your side until it becomes results.

Let's talk or see how I can help ↓
Diogo Pires de Oliveira, Independent Strategy Consultant
Diogo Pires de Oliveira Independent Strategy Consultant · Paris (Chatou)
20+
years of executive experience in strategy and commercial execution
3
countries: Brazil, France and Canada
20×
revenue growth at Quicko in under 6 months
45+
people led at Movida, across 3 areas: Pricing, Commercial Planning and Products
Executive track record at GPA Groupe Casino AmBev Votorantim Cimentos Boehringer Ingelheim Mercado Eletrônico Movida Quicko Stix
The Problem

Does this sound familiar?

Before we talk about me, let's talk about you. If any of these hit close to home, it's because you already know you need strategy — you just haven't decided with whom.

01

The vision is clear in your head — but not on paper, and even less in action.

You know where you want to go. What's missing is translating that into clear priorities, an executable plan, and someone to help hold the course when day-to-day chaos takes over.

02

Your sales team works hard, but the numbers don't add up.

Target hit one quarter, missed the next. What's missing is a clear commercial policy, a predictable pipeline, and a pricing structure that makes sense across the board.

03

A good diagnosis wasn't enough: the plan stayed in a PDF.

A well-made report, slides full of matrices, and in the end no one knows what to do Monday morning. A diagnosis without an action plan and follow-through is only half the job.

How I Help

Problems I solve, not services I sell

Independent strategic consulting for companies that need clear direction, predictable commercial growth, and expansion between Brazil and France.

Core of the practice

Your leadership finally rows in the same direction.

Strategic planning and alignment: long-term vision, positioning diagnosis, priority setting and turning strategy into tactical plans the team can actually execute.

Strategic Planning & Alignment is the foundation of everything I do — the other three areas grow out of it, depending on your business's specific challenge.

Commercial Growth

Sales stop depending on luck or a lone hero.

Commercial diagnosis, pricing and discount policy, go-to-market, team structuring, loyalty and strategic partnerships — a predictable commercial engine, not dependent on one person.

Brazil ↔ France Expansion

Your company crosses the Atlantic without tripping over culture or regulation.

Market validation, entry strategy, business model adaptation and local partner identification — with a foot on each side, after 20 years living in both markets.

Product Strategy & Founder Mentoring

The founder stops deciding alone at 11pm.

Positioning, OKRs, monetization model and critical product decisions, with an external strategic partner who has been through it inside real operations.

How We Work

The format fits your moment — not the other way around

Three ways to start. All of them begin with the same question: what do you need to solve right now?

Single Session

"Need a perspective right now?"

One 90-minute session to unlock a specific decision: quick diagnosis, an external senior perspective, and a written summary. No commitment to continue.

Monthly Retainer

"Want a constant strategic partner?"

Four 60-minute sessions a month, availability in between, decision follow-up, and review of plans and materials. Renewable month to month.

2–3 Month Project

"Have a project with defined scope?"

Defined scope and deliverables, weekly working sessions, structured review cycles and a documented final delivery, with the option to extend.

I work in co-production: we build with your team, not for it. Hybrid models and other forms of collaboration or partnership are welcome — start wherever makes sense and we'll adjust the rest in conversation.

Why It Works

Senior perspective, without the overhead of a large structure

It's not about being better than anyone else: each model solves a different kind of challenge. Here's when an independent senior consultant tends to make the most sense.

When other paths make more sense

  • • Large consulting firm: broad transformation programs, with several workstreams and dedicated teams running in parallel
  • • Hired executive: when the role is permanent and needs full-time dedication
  • • Specialist for a specific need: when the problem is technical and well defined

When Conexão.fr makes the most sense

  • ✓ You want direct senior perspective: always Diogo, with no layers in between
  • ✓ You need speed: I get into your context fast, with little ramp-up time
  • ✓ You want a lean setup, without overhead: the investment goes into thinking, deciding and following through
  • ✓ You want a clear action plan, with owners and deadlines, and someone following the execution
  • ✓ You need a flexible format, sized to your problem

It's not about better or worse: large firms do serious work and are the right choice for many challenges. And when a project calls for scale, I can work alongside them, as a strategic partner to your team, next to the partners you already have.

Case Studies

Strategy turned into action — in three different contexts

Figures are illustrative, to protect client confidentiality. The structure of the diagnoses and the deliverables reflect real projects.

Sport & Wellness · Scale-up · Brazil Ongoing engagement — Advisory Board since 2022

How to scale a commercial operation that depended on the founder

Kokua Sport Care & Wellness was growing over 30% a year, but with a commercial operation concentrated in the founder and no structure to scale.

The core findings of the diagnosis

>80%
What we found>80% of B2B deals depended exclusively on the founder — a critical structural risk for scaling.
RecommendationHire a senior B2B sales executive and create a two-level approval policy.
Expected impactThe founder is freed up for strategic decisions.
5–8×
What we found5–8× the average ticket in B2B vs. B2C — yet the B2B channel got less than half of the commercial focus.
RecommendationRebalance the channel mix to 70% B2B over the 2026–2028 projection period.
Expected impactRevenue growth without a proportional increase in cost.
>35%
What we found>35% of annual revenue concentrated in a single quarter — a fragile seasonal base for any expansion.
RecommendationPhased expansion roadmap: specialized chains → gyms → mass retail.
Expected impactLower volatility and a recurring revenue base.

What was discussed and delivered

Commercial Policy 3.0
  • Discount rules based on objective criteria
  • Markup and payment and freight terms
  • Two-level approval hierarchy
  • End of case-by-case negotiation
2026–2028 Projection
  • Excel financial model, 10 tabs
  • Monthly and annual projection by channel
  • Analysis of 12 SKUs and product mix
  • Ranking of the top 30 B2B customers
  • Integrated KPIs and diagnosis
Margin-Based Commission
  • Rewards smart negotiation, not just volume
  • Automatic simulator per order
  • Aligned with the discount policy
  • Documented gradual rollout
E-commerce Audit
  • Technical performance and speed
  • UX/UI and purchase funnel
  • Site architecture and SEO
  • Prioritized recommendations

Multi-year target (illustrative): 2–3× growth over the period, focused on B2B expansion and reducing seasonality.

* Illustrative figures, kept confidential.

Beauty Tech · Early Stage · Brazil 2–3 month project

How to launch a luxury cosmetic with no positioning, no channel and no brand narrative

From diagnosis to the launch of Night Skin, by Skin Essentials: strategy, brand, product structure and go-to-market plan.

The process — from diagnosis to launch

1. Strategic Diagnosis
  • Full SWOT
  • Market analysis
  • B2B benchmarking
  • Persona definition workshop
2. Positioning & Value Proposition
  • Positioning framework
  • Value proposition by segment
  • Channel segmentation
  • Brand narrative
3. Product Structure
  • Night Skin Business Plan
  • Client line template
  • Identity and assets
  • Pricing model
4. Launch Plan
  • E-commerce implementation plan
  • Go-to-market readiness checklist
  • Internationalization plan
  • Financial scenarios

What was discussed and delivered

Complete Business Plan
  • Mission, vision, values and positioning
  • SWOT and B2B benchmarking
  • Financial model in 3 scenarios (conservative, moderate, optimistic)
  • Scale roadmap and operating plan
Positioning Framework
  • Value proposition and differentiators against B2B competitors
  • Applied to product, brand and content
  • Brand narrative and key messages
  • Visual identity and brand guidelines
Persona Definition Workshop
  • Facilitated workshop with the team
  • 3 personas with pains and expectations
  • Priority channels and approach per persona
Launch Plan
  • E-commerce implementation plan
  • Go-to-market readiness checklist
  • Internationalization plan
  • Loyalty and expansion model

Result: a clear strategy and an executable plan for Night Skin's first commercial phase.

* Illustrative figures, kept confidential — structure based on a real project.

Confidential sector · Scoped project Complex strategic partnership

Preparing a complex strategic partnership: from briefing to the negotiating table

A company needed to make a strategic partnership possible with a highly specialized external partner. The challenge: turn a well-understood internal vision into an executive presentation the partner could evaluate, understand and want to be part of.

The process — from briefing to negotiation

1. Strategic Briefing
  • Immersion in the project and context
  • Mapping the target partner
  • Goals of the conversation
  • Clarity on what needs to be said
2. Narrative Structure
  • Problem → solution → gain logic
  • Value opportunities for the partner
  • Flow and hierarchy
  • Validation before the visual work
3. Executive Deck
  • 10–15 slides built around the partner
  • Executive language and clean visuals
  • Delivered editable and as PDF
  • Ready for the meeting and for sending
4. Iterative Refinement
  • 3 review cycles with the client
  • Anticipating the partner's questions
  • Full walk-through of the material
  • Final pre-meeting alignment

Result: meeting with the strategic partner secured; the client led the negotiation with clarity and confidence.

Why this case has few details For confidentiality, I don't disclose the client, the sector or the partner involved, and I prefer not to give any clues. I share what matters to you: how I work in complex, strategic partnerships — structuring the narrative, aligning the parties and preparing the negotiating table. In a conversation, I can explain the method in more depth, within what is permitted.
  • TodayConexão.fr · Independent Strategy ConsultantParis (Chatou) · Kokua Advisory Board since 2022
  • 2022 – 2023Movida Rent a CarLed 3 areas — Pricing, Commercial Planning and Products — with 45+ people and 8 direct reports
  • 2021 – 2022QuickoRevenue up 20× in under 6 months, through the handover to the SalesOps team
  • 2012 – 2021Groupe CasinoGPA (Brazil) · Casino Group (France) · Stix Fidelidade (Brazil)
  • 2007 – 2011Votorantim Cimentos
  • 2004 – 2005Boehringer Ingelheim
  • 2002 – 2003Mercado Eletrônico
  • 1998 – 2002AmBev
About Me

Who's on the other side of the table

Diogo Pires de Oliveira, Independent Strategy Consultant, has built 20+ years of career between Brazil and France inside real operations, with direct responsibility for results.

  • At Movida Rent a Car, he led 3 areas — Pricing, Commercial Planning and Products — with 45+ people and 8 direct reports.
  • At Quicko, he grew revenue 20× in under 6 months, through the handover to the SalesOps team.
  • Advisory Board member at Kokua since 2022.
  • Trilingual in Portuguese, French and English, with experience in Brazil, France and Canada.

"Strategy with its feet on the ground: I build the framework with you and stay close until the plan becomes action."

Open to pro bono projects

I support selected socio-environmental projects pro bono, in co-production with organizations and communities. If you work in social or environmental impact, let's talk.

Frequently Asked Questions

What people usually ask before talking

What does an independent strategy consultant do?

An independent strategy consultant helps a company decide where to go, prioritize what matters and turn that into an executable plan, without being tied to a large firm. Diogo Pires de Oliveira works directly with the client and stays involved until the plan becomes action.

How is an independent consultant different from a large consulting firm?

Large consulting firms are the best choice for broad programs, with several workstreams and teams running in parallel. An independent senior consultant makes more sense when you need direct senior perspective, speed and a lean setup, without overhead. With Conexão.fr you always talk to Diogo and, when a project calls for scale, I can work alongside your team and the partners you already have.

What kind of company and moment is this work right for?

SMEs, scale-ups and founders who have a vision but can't get it off the page; whose sales depend on a few people; who need to build structure before scaling; or who want to grow between Brazil and France without improvising.

How does the first contact work?

With a 30-minute conversation, no commitment, booked directly on the site. You don't need to have everything figured out beforehand: the conversation is there to understand where you are, where you want to go and which format makes the most sense.

What working formats are available?

A single 90-minute session with a written summary; a monthly retainer with four 60-minute sessions and availability in between; or a 2 to 3 month project with defined scope and deliverables. Hybrid models and other forms of collaboration are welcome.

How much does independent strategy consulting cost?

The investment depends on the format and scope. In the 30-minute conversation I understand your challenge and recommend the most suitable format, with a clear proposal before any commitment.

Do you work with companies between Brazil and France?

Yes. Diogo Pires de Oliveira has more than 20 years of experience between the two countries and works in Portuguese, French and English. Support includes market validation, entry strategy, business model adaptation and identifying local partners.

Are the case studies real?

Yes, they reflect real projects. The figures are illustrative and some details are omitted to protect client confidentiality.

Do you take on pro bono or socio-environmental projects?

Yes. I'm open to supporting selected socio-environmental projects pro bono, in co-production with organizations and communities. If you work in social or environmental impact, write to me or book a conversation.

Let's Talk

30 minutes. No commitment.

The best way to know if it makes sense to work together is to talk. No institutional pitch, no rigid proposal — just a direct conversation about your challenge.

Pick a time directly in Diogo's calendar. The calendar is provided by Google Calendar and only loads when you ask for it.


or open the calendar in a new tab

Prefer another way? Email, call or reach out on LinkedIn:

✉ contato@conexao.fr ☎ +33 (0)7 75 76 32 40 in LinkedIn